Project Summary
Mdundo.com is a pan-African free music streaming and downloading platform based in Nairobi, Kenya that provides low-end device users with a massive collection of songs and DJ mash-ups not found on other streaming platforms. Mdundo had a head start, having been in operation for a few years and having over 20 million MAUs across Africa, but it needed a tune-up to bring it up to date and create a visual identity for itself across Africa. As a result, a design system based on its heritage as an African music platform was created, as well as new graphic devices and visual cues that capture its unique offering of DJ Mixes. These were documented in a comprehensive brand guide, which ensures consistency in future campaigns across all key markets.
My Contributions
Brand Design, Motion Design, Web Design, Brand Guideline
